As we’ve already discussed, from tiny acorns mighty oaks doth grow, and in the grub market finding your first retail outlet is an essential part of this arboreal odyssey.
Everyone needs to forge partnerships – Louis Noilly had Claudius Prat, Thomas Huntley had George Palmer, Anne Harvey had James Nichols and, in our case, our partner in crime is the rather splendid Ullacombe Farm Shop & Barn Café where, from this week, you’ll be able to bag yourself a sample of our jammy gems and fruity fripperies.
We’re starting off with a salvo of sweet-toothed specials that includes our popular strawberry preserve (as used by our chums at B&B to the stars Yarner House and mentioned in despatches by none other than the Sunday Telegraph), a rather luscious lemon curd, a rich, sticky pear conserve and our new but nevertheless well received cheeky chilli jelly.
For a limited time we’re tempting potential new devotees to the Greedy Pig’s Pantry brand with some keen pricing, so if you’re in the area then get down there and stock-up today! For those of you in more far-flung corners of the county/country/globe we’re still working on the website shop, so bear with us – we’re getting there. Albeit slowly!
After a frantic few days of preparation, last Sunday saw us heading off for our first ever market, with the Greedy Pig’s Pantry logo emblazoned upon a whole host of jams, curds, pickles, tinctures & liqueurs.
Given that neither of us has any great experience in flogging home-made wares to unsuspecting punters at country house Christmas fairs, the first hour or so was a little nervy, with the two of us constantly rearranging the serried assemblage of conserves and generally dithering about the place looking awkward. After a while the penny finally dropped that we were acting more than a little ‘Edward & Tubbs Tattsyrup‘ and so we opted for a tag-team approach for the rest of the day. This strategy was clearly the way forward as we then went on to sell a huge amount of produce, clearing over 90% of the stock we took with us (and therefore 90% of the stock we have to sell – full stop).
Apart from gathering-in piles of filthy lucre, the thing that struck me as most heartening was the response which we managed to elicit from the folks visiting our little stand. In almost every case we received entirely positive noises – concerning the brand itself, the logo and label artwork, about the choice of jars & bottles we’d opted for and, last but not least, the quality of the jams, pickles & tinctures we were trying-out on willing guinea pigs throughout the day. As far as maiden voyages go this one was pretty much the perfect event – and a surprisingly pleasant way to spend a chilly December Sunday.
Certainly, the whole experience has had a profound impact upon our general attitudes toward selling Greedy Pig’s Pantry products via the market stall, and so the new year will undoubtedly find us scouring local papers for signs of artisan food fairs, farmers markets, spring fayres and the like.
Turns out we’re more competent retailers than we’d anticipated. We even managed to get the card machine to work!