Jams “R” Us

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After a frantic few days of preparation, last Sunday saw us heading off for our first ever market, with the Greedy Pig’s Pantry logo emblazoned upon a whole host of jams, curds, pickles, tinctures & liqueurs.

Given that neither of us has any great experience in flogging home-made wares to unsuspecting punters at country house Christmas fairs, the first hour or so was a little nervy, with the two of us constantly rearranging the serried assemblage of conserves and generally dithering about the place looking awkward. After a while the penny finally dropped that we were acting more than a little ‘Edward and Tulip Tattsyrup‘ and so we opted for a tag-team approach for the rest of the day. This strategy was clearly the way forward, as we then went on to sell a huge amount of produce, clearing over 90% of the stock we took with us (and therefore 90% of the stock we have to sell – full stop).

Apart from gathering-in piles of filthy lucre, the thing that struck me as the most heartening was the response which we managed to elicit from the folks that visited our little stand. In almost every case we received entirely positive noises – concerning the brand itself, the logo and label artwork, about the choice of jars & bottles we’d opted for and, last but not least, the quality of the jams, pickles & tinctures that we were trying-out on willing guinea pigs throughout the day. As far as maiden voyages go this one was pretty much the perfect event – and a surprisingly pleasant way to spend a December Sunday to boot.

Certainly, the whole experience has had a profound impact upon our general attitudes toward selling Greedy Pig’s Pantry products via the market stall, and so the new year will undoubtedly find us scouring local papers for signs of artisan food fairs, farmers markets, spring fayres and the like.

Turns out we’re more competent retailers than we’d anticipated. We even managed to get the card machine to work! 🙂

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